We organised in 2013 a User Experience Testing Campaign with Evalyzer, in order to make a mini-study (Benchmark). The test participants were asked to find the page where indicates the authorised maximum dimensions of a hand luggage. The test results are quite interesting !
Date: October 2013
Number of participants: 20 - 30 persons
Instruction of the task: find the page where indicates the authorized maximum dimensions of a hand luggage
Note: for confidentiality reasons, we just use "airline 1, 2,3" instead
Results:
- Task success rate
- Brand image after doing each task
Perceived user experience of each site
Performance to succeed in each task
Recommended reading :
- How to keep visitors on your site (infographic) New !
- Survey results: what is your UX testing practice (Infographic) Hot !
- What is User Experience ? (Infographic) Hot !
- 10 difficulties Users meet when surfing Part I (Infographic)
- 10 difficulties Users meet when surfing Part II (Infographic)
