UX Benchmark : 3 Airlines
05/12/2014

We organised in 2013 a User Experience Testing Campaign with Evalyzer, in order to makeĀ a mini-study (Benchmark). The test participants were asked to find the page where indicates the authorised maximum dimensions of a hand luggage. The test results are quite interesting !

Date: October 2013

Number of participants: 20 - 30 persons

Instruction of the task: find the page where indicates the authorized maximum dimensions ofĀ a hand luggage

Note: for confidentiality reasons, we just use "airline 1, 2,3" instead

Results:

  • Task success rate

success-rate

  • Brand image after doing each task
  • brand-imagePerceived user experience of each site
  • perceived-user-experiencePerformance to succeed in each task

PERFORMANCE

 

 

Recommended reading :

- How to keep visitors on your site (infographic)Ā Ā New !

- Survey results: what is your UX testing practice (Infographic)Ā Hot !

- What is User Experience ? (Infographic)Ā Ā Hot !

- 10 difficulties Users meet when surfing Part I (Infographic)

- 10 difficulties Users meet when surfing Part IIĀ (Infographic)

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